One key trait of a successful salesperson is his or her ability to know when to push forward … and when to sit back and evaluate. The same principle applies when making trade show commitments for your company — commitments that other people in your department, as well as people in other departments across the company, are ultimately obliged to honor.
Avoid these four pre-event marketing mistakes below for a happier staff and a more successful trade show presence.
Mistake #1: Not Communicating with Other Departments
If the next big show is still a year away, it’s easy to simply assume that you’ll have the resources to plan, finance, staff, and market your exhibit when the time comes. But as is often the case, it’s the things you didn’t know (or forgot to ask about) that can come back around to haunt you.
Before you reserve a booth, it’s essential…
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