5 Types of Marketing Collateral You Need for Your Next Trade Show

EXHIB-IT! Marketing Blog

Marketing collateral is the collection of media and tools used to the support the sale of a product or service. The advent of the internet and social media has rapidly transformed the ways in which people market their businesses. Gone are the days of tri-fold brochures and handouts running the trade show marketing game. With the rise of digital marketing, a plethora of new media has joined the team to create a three-dimensional approach to marketing your business. Here are five types of marketing collateral (from both the olden days of print catalogs and the new virtual world of digital communication) you should be sure to implement at your next trade show.

It’s important to note that you should have your branding guidelines firmly in place before jumping into the world of marketing collateral. If you’re lost as to how to brand your business, check out our Top 5 Branding…

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